With old newspapers, the ads’ become as fascinating as the then current news.
In 1974, Australia was in a state of accelerating inflation. Shown on the right, the local South Gippsland chain “Ardare”, with branches in numerous small towns, took out this large, half page ‘ad’.
Note that Murray Goulburn were part of the business.
The prices of food & similar basic items is a such a case!
Below, the local Inverloch supermarket (Rite-way), talks a lot about the need for coupons to get “The specials”.
Today, it has all changed, dominated by three major players.